'Sensing' an opportunity in precision agriculture: Equipment dealers with a technological advantage may see 'green' bv selling and supporting crop-sensing tools

摘要

While equipment dealers have always been well-versed on farm machinery, the brave new world of technology that has brought precision agriculture to the forefront is creating new sales opportunities to those dealers embracing change. Van Wall Equipment, with numerous retail locations in Iowa, is one of those dealerships that has geared up to meet the challenge with service and support staff that helps farmers feel comfortable operating the latest precision tools.