Does the Australian Agricultural Sector Need a Common National Brand to Promote its Products in International and Domestic Markets?

摘要

France, 2001: In an infamous experiment, 57 wine experts were each asked to evaluate two bottles of Bordeaux wine. One bottle was designated 'grand era' (as coming from a reputable vineyard), the other 'vin du table' (the lowest classification in theFrench system).The experts were largely in agreement: the grand era was 'agreeable, woody, complex, balanced, rounded,' while the vin du table was 'weak, short, light, flat, faulty.'