Final step: shipping Poinsettias are fragile; rough handling will bruise the bracts and cause stem and leaf breakage

摘要

Poinsettia growers have a responsibility for the post-production longevity of the plants we offer to consumers. Growers can't afford to simply be happy to have the plants out the greenhouse door. Satisfied poinsettia consumers make for repeat customers. As a poinsettia producer and marketer, you can do a great deal to maintain the potential postharvest beauty and longevity built into the modern poinsettia cultivars. At the same time you can easily reduce the postharvest life of the plants you handle.It is extremely important that we all do our very best to give the consumer the best possible poinsettia. Plant abuse anywhere in the marketing chain will ultimately show up in the final consumer setting - whether it be a hotel lobby, mall display or home living room.