It is strange irony that one of the key strengths of the greenhouse ornamental industry is also one of its major weaknesses. The protected nature of the greenhouse provides an environment that allows for predictable and consistent growing conditions almost anywhere in the world. As a result, the industry is about as global as any industry can be. Technologies, growers and plant material move freely from one continent to another, versatile enough to find a home wherever there is a greenhouse. It has been one of the primary reasons for its success. Advances in research, technology and plant breeding, no matter where they occur, can be applied elsewhere, and rapid adoption of change is characteristic of the industry.
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