Breeders develop suitable Sales Concepts to go with their Plants

摘要

The young plant supplier Kientzler (Censingen/CER) and their product manager Gerry Criiber had a stand at the IPM which was supposed to appeal to the stomach, and was supposed to remind the audience of a drawing room with a terrace, thanks to the allround planting arrangement. Customers today are an emotional lot, and do not have a sense of price for most of the ornamentals. Kientzler thus has exclusive plants in their programme as well as mass products. In the "Proven Winners"-range there are now perennials and bushes, said Cru-ber.