Feeding The Global Market: Scotts' Fred Bosch shares an international perspective and what the U.S. and European markets can learn from each other

摘要

AS an international figure in the plant nutrition and protection categories, the Professional Horticulture division of Scotts has a unique perspective on horticulture globally. As senior vice president of Scotts Professional Global with a home base inThe Netherlands, Fred Bosch keeps an eye on the North American market, as well as those in Europe and Africa. Bosch has seen the global view from that role for slightly less than a year and shares his views of the global market. At the consumer level, the big difference between the United States and Europe in selling plants and flowers is that Europe is more complex from a business perspective, Bosch says. With all the different countries and cultural backgrounds of European consumers, marketing efforts need to target different audiences in different ways, a need that isn't as great in the United States. The types of gardeners found in the States are different that those found in Europe.