RIPE PEARSmean more sales

摘要

Few consumers know how to check a pear for ripeness. The fact that pears aren't always ready to eat when consumers buy them is one of the greatest barriers to increasing consumption, says Kevin Moffitt, president of the Pear Bureau Northwest.While a Bartlett pear turns from green to yellow as it ripens, d'Anjou or Bosc pears shows no visible signs to let people know when they'reready to eat. That's why the Pear Bureau runs a program called "Check the Neck" to explain to consumers that checking the neck of the pear for softness is the best way to judge a pear's ripeness, rather than smelling it or squeezing it around the middle.