Let's imagine that I nipped over to China. I visited some manufacturing plants, agreed quality and costs, and imported a range of consumer electronic products under a new brand name, I quickly establish a limited network of professional retailers who agree to stock the entire product range. They also agree to maintain a presentable and clean display within their stores, to release staff to attend regional training seminars, to undertake periodic co-operative marketing and to promote new product launches through various marketing initiatives such as demonstration evenings and in-store promotions.
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