Cleaning up

摘要

Most of this growth comes from purchases of cylinder and secondary cleaners. Unfortunately, distribution has been shifting from high-quality outlets, such as department stores or independents, to superstores Food retailers, in particular, are discounting prices aggressively "Although the rate of growth has slowed, the floorcare market is still buoyant, increasing by 8,2 per cent in volume (Gfk Dec 2004)," says Gemma Chappell, Morphy Richards' product group manager for floorcare. "Value has declined by 0,3 per cent The decline in value is explained by the fall in average price. Vacuum cleaners have fallen from ￡94,78 to ￡88,43 - a decline of 6,7 per cent a year There are two key reasons behind this - there are more players entering the market, which has lead to extremely competitive pricing, and also grocery stores have moved into the sector, which has forced prices down."