A packaging pro: Innovative packaging solutions, reliable machinery and the right kind of card are Horn Verpackung's key to success

摘要

Packaging is not what you buy, but it may well be why you buy, and it may be the only reason the goods inside get to you at all. Packaging must "package": It must turn complicated shapes into uniform shapes that can be stacked; it must turn fragile items into robust items that can be transported; it must turn lots of items into a single item that can be hung on a hook and sold. A cardboard box may be just a folded piece of card with a top and a bottom, but it has to work perfectly in the packaging machinery. It must be economical and reliable; it must advertise and protect.