Maximum impact

摘要

Mass make-up brand Max Factor is releasing a new mascara, which it claims uses breakthrough technology to "bring longwear lashes to the mascara category". Billed as a long lasting, 72 hour waterproof formula, the mascara is claimed to help lengthen, darken and define the lashes to deliver a look that lasts multiple days. It is also resistant to soap, warm water, water based cleansers and make-up removers, and can only be removed using the brand's specially developed remover, which is housed on the other side of the dual-ended product.