A RICH DIVERSITY

摘要

If there is one word that sums up the personal care product markets of Asia, it is probably 'diversity'. Perhaps nowhere else in the world is there such a rich mixture of consumer preferences and budgets, not to mention so many dynamic economies with huge growth rates. Set that against the vast populations in markets such as China, India and Indonesia and it is no surprise that Asia is the key market today for personal care product companies. India of course is a critical part of any international group's strategy. With a current growth rate of 13 % per annum, India's personal care product market is one of the fastest growing in the region. It was valued at $8.6bn in 2010 and is expected to reach $20.23bn by 2017, according to data from Gyan Research and Analytics released in May 2012. And this growth is not a flash in the pan. The Indian colour cosmetics and skin care markets recorded a growth rate of 20% in 2010 for instance, Confederation of Indian Industry (CII) figures show.