What bathroom products have sold well for Superdrug over the past 12 months? Our own brand ranges are incredibly key when it comes to personal care, as customers' choices can be very price sensitive. All our own brand bath and shower products are certified cruelty-free, which is another factor we know is crucial for some of our customers. We relaunched our own brand range of bath accessories such as loofah pads, sponges and body brushes this year, which have done very well. They add another layer for customers: it's not just about lotions and potions but body brushes, loofahs and sisal mitts.
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