USDA wants to bolster the minimum requirements for various USDA-verified marketing claims. Here's what it will mean to beef producers. When it comes to marketing and labeling challenges faced by producers, it seems country-of-origin labeling (COOL) is the only topic on the table these days. But that will change once USDA hikes its requirements for USDA-verified and USDA-certified marketing claims. Precipitating this claims verification revolution is the recent explosion in branded retail beef and pork product lines. After prodding from various groups, both within and outside the livestock industry, USDA is proposing a new set of minimum requirements for common livestock and meat production/marketing claims used in USDA-certified or process-verifiedprograms.
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