Online industry leaders suggest that social networks need to gain a permanent place in our risk management plans. If you were on the social networking site Twitter the afternoon of April 24, you would have seen the National Cattlemen's Beef Association (NCBA) Policy Division (tweeting under the handle @BeltwayBeef) effectively responding to what could have potentially been a media nightmare. Every tweet that came across Twitter mentioning mad cow or USDA's confirmation of BSE in California, receivedthis reply: "The animal was never processed and poses no threat to the food supply #BSEInfo."
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