The kiwifruit marketer has set up a dedicated Twitter feed - its first ever in Europe - to talk to consumers in Spain, as well as a collection of Facebook pages for five key European markets. Kiwifruit brand Zespri says it will step up its J efforts to connect with consumers via social media this summer, as it prepares to launch a major marketing campaign in time for the start of the New Zealand season. The first imported shipments into northern and southern Europe were unloaded in Tarragona, Spainand Zeebrugge, Belgium during the second week of May and, as a steady stream of product flows into the EU until November, marketing executives at the group's European headquarters in Berchem, near Antwerp, are hoping to bring the Zespri brand closer to the public than ever before.
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