Giving the Belgians a boost: VLAM, Flanders' Agricultural Marketing Board, plans to step up its promotional campaigns for 2009, as it looks to increase consumption amongst Belgian consumers

摘要

Evy de Troch: In 2008, we began our national campaign, "All Day Long". This was a campaign to increase consumption of fruit and vegetables amongst Belgian consumers. As in many other countries, Belgian people do not eat enough fruit and vegetables, sowe wanted to make a real change with this campaign, showing consumers that fresh fruit and vegetables can be consumed at any moment during the day - all day long. We need to encourage people to eat fruit and vegetables, whether it be a cherry tomato oran apple or a pear, in the same way that they would a chocolate bar or any other sweet snack. We want to transform consumers' habits.