Zespri unveils expansion plans: As year-round supply for Zespri Gold comes a step closer to being reality, the kiwifruit company is preparing to roll out a major advertising campaign across several of its key European markets

摘要

Zespri's European team has unveiled plans for a major marketing campaign across several European countries to coincide with this year's Northern Hemisphere season, as well as underlining its intention to expand its market base beyond the confines of the European Union. This year's campaign looks set to be even bigger than last year, with an increased number of advertising activities and roadshow events designed to reinforce the Zespri brand, particular in core countries Spain, Germany, Belgium and the Netherlands. Sales are also expected to grow in Italy, France and the Nordic markets, according to Zespri, thanks to strong sales relations and more intense promotional activity in those countries.