Ongoing investment bears fruit for Alara and NFC: Extended season varieties, new, improved packing facilities and an increasing consumer awareness of Turkish fruits have enabled the fig and cherry specialist to really bump up its market share in west

摘要

THE 2006 fig campaign was exceptionally successful for Turkish exporter Alara, reports CEO Kerim Taner, with sales in certain markets up by as much as 50 per cent and a 25 per cent growth in market share posted. Frost in the winter created a shortagein volume, but this bumped up market prices compared to previous years. The season was also longer than usual, lasting until the first week of November, which according to Mr Taner created a perfect balance between supply and demand.