Tesco's big quality promise:cheshunt—Brimming with pride in its latest marketing campaign and a new store revamp programme, the retailer is spending big to regain the trust and enthusiasm of shoppers

摘要

The UK's largest food retailer Tesco has unveiled Love Every Mouthful, a major new marketing campaign across a range of media aimed at improving its reputation for providing consumers with quality, tasty fresh food they can enjoy. Love Every Mouthfulis the brainchild of Wieden & Kennedy, the renowned agency behind a series of high-profile, successful advertising promotions including Nike's Just Do It tagline. As eurofruit revealed prior to the launch of the new project in mid-July, fresh fruit and vegetables are central to the campaign, whichis regarded as a way to restore consumer confidence in the Tesco brand following the recent horse-meat scandal and convince shoppers that the UK's largest retailer can still deliver when it comes to freshness and quality.