EBM extends European coverage: The berry marketer has linked up with new growers in Poland and northern Spain to strengthen its offer

摘要

Europe is set to receive record quantities of South American berries in the coming season as the strong euro diverts volumes away from the US market and shippers seek to cash in on rising demand for counterseasonal fruit amongst European consumers. Euroberry Marketing (EBM) is anticipating a positive 2007/08 campaign despite the season getting off to a slow start following the unusually cold winter in South America. According to sales director Javier Rico, harvesting in Argentina and Uruguay has been held up by three weeks, with further delays on the cards for the Mexican and Chilean crops.