At the same time, new consumer opportunities are emerging with the increasing adoption of smart technology, mobile devices and the integration of web-enabled platforms, such as social media. The energy landscape is increasingly defined by the values and preferences of the new energy consumer. More than ever, Australian consumers are seeking added value, personal connection, and products and services that align with their lifestyles. This includes home automation, energy management and digital consumer technologies, which all go beyond the traditional energy experience.
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