ANY successful business depends on keeping its customers happy, as well as bringing in new ones, and veterinary practices are no exception. However, says Alison Lambert, recruiting new clients is particularly important in the veterinary sector, wherethe market demographics mean that existing client numbers are naturally decreasing each year. Here, she suggests ways of ensuring that clients continue to visit the practice on a regular basis. THE customer is always right -provided you've got enough left. According to research data, 25 per cent of the average practice's client database is lost every year, and 10 per cent of pets registered with the average practice die in a typical year. The maths speak for themselves - it's simply not an option to sittight and do nothing to attract new clients, because in 10 years' time there may not be a business.
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