Show business

摘要

Exhibition organisers are competing to attract clients who feel their marketing budgets could be better spent. Word on the street is that exhibitions are going out of favour. They are too expensive and people are finding better ways to spend their time and marketing budgets. There is only a certain amount of money to be spent on marketing, and companies cannot receive the best coverage if they try to spread themselves thinly over too many shows. Organisers of next year's shows have to make them more than just a hall full of stands if they want to avoid extinction. Many companies are choosing between "the electrotechnical exhibition for the new millennium" or "the venue for discovering new technology, new thinking and new contacts" - in other words, they are opting for either Electrex or Interbuild.