A slowdown in demand in the automotive sector and shrinking export orders have prompted leading steel companies to increasingly focus on the rural market. This is in line with cement companies, who have already riveted their attention to the rural housing sector. Experts believe that steel demand growth in the rural market is currently at 5-6 percent and is likely to grow further. JSW Steel India's third largest steel producer, while announcing its Q3 results, said it will focus on the rising demand in the rural market and Q4 will witness maximum revenue coming from the non-urban segment.
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