CODIFYING A REGRESSIONAL MODEL TO DETERMINE THE EDUCATIONAL-EXTENSIONAL NEEDS OF IRANIAN KIWI GROWERS: A CASE STUDY OF THE CITIES OF TONEKABON AND CHALUS, THE PROVINCE OF MAZANDARAN, IRAN

摘要

Recognition and analysis of the educational needs of Iranian kiwi growers with regard to their specific persona, professional and economic characteristics are the main end of the present study. This study incorporates a descriptive-correlation method.The validity of the questionnaire was improved by the revisions made by the researchers, and the stability was calculated by means of Cronbach's alpha to be 0.89. 7132 kiwi growers from the cities of Tonekabon and Chalus, Mazandaran province, Iran, wereincluded as the gross sample in this study, 360 of who were randomly chosen for the net sample by means of Cochran formula. The results of multi-phase multivariate regression showed that experience in growing kiwi, taking extension education classes, access to urban areas, observing other kiwi growers' activity and being in touch with extension instructors were the most important variants, which determined 35% of the extensional-educational needs of these kiwi growers.