Toyota Tundra: Does it really matter that it's ugly?

摘要

For many years, key people in Detroit were convinced that no one could possibly compete with domestic pickup trucks. I recall retired Ford design chief Jack Telnack railing about the just-introduced Nissan Titan pickup at the 2003 Detroit auto show. He said it looked awful, so how could anyone buy it? "Jack," I replied, "imagine for a moment that you had to buy your own cars at whatever price you could negotiate with a dealer and pay for all of the servicing. Wouldn't you let great Japanese quality and reliability trump indifferent Japanese styling?" There was a long, pensive silence and a noncommittal but expressive "Ummm, well..." The Titan hasn't been a big winner, partly because of its styling but largely because the expected quality wasn't there.