Back, with front

摘要

Jeep has spent time in the doldrums, but a new Grand Cherokee feels like a fresh (and fitter) start. T his new Jeep Grand Cherokee is desperately needed. In fact, you could be excused for thinking that Jeep isn't sold in the UK, so rapidly have its fortunes subsided. The rot set in with the Daimler takeover, when a raft of new models failed to score on a number of basic measures. Compounded by the short-termism of private-equity owners Cerberus, Jeep sales in the UK have dwindled to about 2000 a year - less than half the figure recorded back in 1994, the year Jeep returned to the UK.