Modern trade industry in India, which was US 300 billion in 2006, is likely to reach US 427 billion by 2010 and to US 637 by 2015. Less than 3% of modern trade in India is organised, leaving a huge opportunity for organised modern trade in the country. Modern trade has about 80% and 70% share in USA and West Europe, respectively. China and Malaysia have 20% of modern trade each. Food contributes to about 40% of modern trade revenue. Efficient back end supply chain is essential for successful front end operations. Similarly, right market access is a must to make farming a remunerative business. Rural areas have tremendous opportunity for modern retail. Models for modern retail in urban and rural areas may be different but both are interdependent. Emerging circumstances bring the opportunity for like minded partners with complementary strength to join together for making a win-win model for fertiliser/agri-input supplier, modern retailer and farmers. This has been described in detail in this paper.
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