MARKETING STRATEGY FOR BANANA PSEUDOSTEM BASED PRODUCTS IN GUJARAT

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MARKETING STRATEGY FOR BANANA PSEUDOSTEM BASED PRODUCTS IN GUJARAT

机译：古吉拉特邦香蕉假牙制品的营销策略

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Banana is grown in more than 5.65 lakh ha in India and that in Gujarat it is 0.61 lakh ha. Presently, In India the extraction of banana fibre is in a small scale and its utilisation is limited to handicrafts and manual fabric preparation. Further, themarketing of these products is not well organised In Gujarat, the pseudostem is an absolute waste and its disposal is a major problem faced by the farmers. Farmers spend about Rs. 6000 to 8000per ha for cutting and disposing the pseudostem. The presentpaper deals with the production and marketing status of the value added products developed from banana pseudostem under National Agricultural Innovation Project (Comp. 2). While, extractingfibrefrom banana pseudostem, byproducts vis., scutcher, sap and central core are obtained. The value added products developedfrom these waste along with their marketing plan has been described

机译：香蕉在印度的种植面积超过56.5亿公顷，在古吉拉特邦则为6.11亿公顷。目前，在印度，香蕉纤维的提取规模很小，其用途仅限于手工艺品和手工织物的制备。此外，在古吉拉特邦，这些产品的销售组织得不好，假茎是绝对浪费，其处置是农民面临的主要问题。农民花费约卢比。 6000至8000 /公顷用于切割和处置假茎。本文讨论了在国家农业创新项目（比较2）下用香蕉假茎开发的增值产品的生产和销售状况。同时，从香蕉假茎中提取纤维，得到副产物，相对于起子，汁液和中央核心。描述了从这些废物中开发的增值产品及其营销计划

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《Indian Journal of Agricultural Marketing》 |2010年第3期|共6页
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1. MARKETING STRATEGY FOR BANANA PSEUDOSTEM BASED PRODUCTS IN GUJARAT [J] . NAIPTEAM Indian Journal of Agricultural Marketing . 2010,第3期

机译：古吉拉特邦香蕉假牙制品的营销策略
2. Effects of by‐products of fermentation of banana pseudostem on ethanol separation by pervaporation [J] . Linzmeyer Poliana, Ramlow Heloisa, Souza Ozair, Biotechnology Progress . 2019,第4期

机译：香蕉假刺激副产物对普及乙醇分离的影响
3. Thermally stable cellulosic paper made using banana pseudostem sap, a wasted by-product [J] . Basak S., Samanta K. K., Chattopadhyay S. K., Cellulose . 2015,第4期

机译：用废香蕉副假树汁制成的热稳定纤维素纸
4. Food Grade Bioplastic based on Corn Starch with Banana Pseudostem Fibre/Bacterial Cellulose Hybrid Filler [C] . Heri Hermansyah, Rena Carissa, Merisa Bestari Faiz International Conference on Chemical Engineering, Metallurgical Engineering and Metallic Materials . 2014

机译：基于玉米淀粉的食品级生物塑料与香蕉假纤维/细菌纤维素杂交填料
5. Business strategy type, marketing organization design, product-market growth strategies, and relative marketing effort: An empirical investigation of underlying relationships in service businesses. [D] . Rajaratnam, Daniel. 1989

机译：业务策略类型，营销组织设计，产品市场增长策略和相关营销工作：对服务业务中的基础关系的实证研究。
6. Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers [O] . Salman Ali, Guihua Li, Ping Yang, 2020

机译：解开无形技能在新产品开发和可持续业务绩效中的重要性;营销经理策略
7. La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury ». [O] . Eric Vernier, Pierre Ghewy 100

机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

MARKETING STRATEGY FOR BANANA PSEUDOSTEM BASED PRODUCTS IN GUJARAT

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