Bioheat television campaign captures consumers' attention

摘要

Heating oil consumers in the Northeast are learning how making a small change will support American jobs, domestic energy security and cleaner air, thanks to three television commercials airing to promote the benefits of Bioheat. The National Biodiesel Board has worked to encourage consumers and oilheat dealers alike to adopt Bioheat in place of traditional home heating oil for years, but the new television commercials aim to speed up that process by generating more consumer demand. The commercials began running throughout the Northeast in late November, and will run through February during local newscasts and football pregame shows in markets such as Boston, New York City and Hartford, Conn. The ads highlight the benefits of Bioheat, including greater energy independence, supporting American jobs, and "making the air in your home and town cleaner."