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Can a Manufacturer Get Better off When Providing Product Sharing Services?

机译:制造商在提供产品共享服务时能否获得更好的收益?

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摘要

The emerging product sharing trend poses challenges for manufacturers. Although the cost of purchasing products is decreased by adopting product sharing, consumers must accept that their demand cannot be responded to instantly and must use unfamiliar shared products. There are unavoidable inconveniences that are inherent in product sharing that directly affect consumers' choices and further affect manufacturers' decisions about providing sharing services. However, few papers have focused on the impact of such factors. In this paper, we aim to study how the unavoidable inconvenience costs and operational costs affect the manufacturer's decision on whether to provide sharing services. First, low inconvenience cost and operational cost encourage the manufacturer to provide sharing services. High product quality weakens the influence of these two factors, while strengthening the influence of the pooling effect on the manufacturer's provision decision. Second, the sharing market cannibalizes the sales demand when inconvenience cost is low and product quality is high. Third, the provision of sharing services is a win-win situation for consumers and the manufacturers of low-quality products.
机译:新兴的产品共享趋势给制造商带来了挑战。虽然通过采用产品共享降低了购买产品的成本,但消费者必须接受他们的需求无法立即得到响应,并且必须使用不熟悉的共享产品。产品共享不可避免地存在固有的不便,这些不便直接影响消费者的选择,并进一步影响制造商是否提供共享服务的决定。然而,很少有论文关注这些因素的影响。在本文中,我们旨在研究不可避免的不便成本和运营成本如何影响制造商是否提供共享服务的决定。首先,低廉的不便成本和运营成本鼓励制造商提供共享服务。产品质量高削弱了这两个因素的影响,同时加强了汇集效应对制造商供应决策的影响。其次,共享市场在不便成本低、产品质量高时蚕食销售需求。第三,提供共享服务对消费者和劣质产品制造商来说是双赢的。

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