THE bulk/commodity wine market is highly dependent on the interactions between supply and demand.With global demand for wine growing consistently during the past decade, global wine pricing is highly dependent on supply changesand hence as an agricultural product, seasonal conditions.In 2012, some commentators were predicting a global shortage of wine as smaller crops were harvested in that vintage.However in 2013, Mother Nature provided favourable growing conditions in almost every corner of the globe and a large crop was produced.
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