Global Marketing Trends Understanding changes in global dairy consumption

摘要

This third edition of the IDF Global Marketing trends study is distinct: its main objective was to track the specific impacts of the Covid 19 crisis on dairy product demand. To understand the changes in dairy market trends, it is vital to identify themain drivers of dairy consumption in different countries around the world. In a food context disrupted by the Covid-19 epidemic, most dairy markets worldwide experienced favorable developments, particularly butter and cheese. However, some dairy productcategories are experiencing declining trends in certain regions, especially milk, mainly in the USA, Mexico, some European countries, Japan and South Africa.