Chickens are not normally likened to Hollywood stars. They don't put on makeup, and they don't wear tuxedos or Valentino gowns. White chicken breeders have never had to worry about whether their broilers are wearing the right designer feathers, or showing enough leg. But that is not the case for Chinese breeders trying to develop new, more productive varieties of the country's traditional yellow chicken. Yellow chicken has been produced in China for 7,000 years, developing numerous local variations.Consumers buy the birds live, and make connections between taste and physical characteristics like feather color or patterns, body shape, or the length of a bird's leg.
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