WORKING THE DREAM BUSINESS

摘要

When Celeste Skachill was studying for her Bachelor of Design, she pictured herself designing perfume label packaging. However, she quickly learnt that just designing 'pretty' things wasn't really her thing. It was more about "designing for people". "This is what co-design is all about," she explains. "And involving people and communities alongside you in the process." Celeste credits her nana Daphne for fostering her creativity, but also believes she gets her creativity buzz through nature. "It's the place where you can get into a creative flow, which is why Glen and I built our work studio in the bush." Celeste had met her husband, a mechanical design engineer, through their shared passion for motorcycle racing. Fortunately, Glen has a flair for creativity too, particularly around solving problems. The couple soon found that marriage is all about collaboration, and this carried over to StudioC, the co-design agency they established five years ago. The 'C in StudioC stands for co-design and creativity, their core essence, but it could easily stand for 'communication', which the couple believe is the key to a successful business partnership, along with respecting your partner's skill set like you would a colleague's.