AS THE FOCUS OF POWERTRAIN R&D IS SHIFTING TOWARD THE INDUSTRY'S ELECTRIC FUTURE, TRADITIONAL COMBUSTION ENGINE EXPERTISE STILL HAS A CRUCIAL ROLE TO PLAY IN DELIVERING A MORE SUSTAINABLE TRANSPORTATION SYSTEM AT THE PACE DEMANDED BY GLOBAL REGULATORS. Although greater electrification might have seemed inevitable for most of the automotive industry a decade ago, few could have predicted the speed at which it would uproot the status quo. Amid mounting political and consumer pressure, waning global demand for combustion engines is resetting strategies and reshaping careers at every stage of the vehicle lifecycle, and powertrain R&D is at the forefront of that change.
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