A Shrewd Eye For Business

摘要

'A global presence in all of our cur-rent and potential markets is an essential element of our business strategy. We have a presence in all regions where our customers are active, so that we can respond as effectively as possible to their needs. Our wide geographical coverage enables us to identify and respond swiftly to new trends and opportunities.' Such a quotation could easily have come from any of the world's top ocean carriers, but it in fact came from the last annual report of one of their customers, Belgium-headquartered Bekaert. The company makes just about anything that can be extruded from wire rod, which it usually purchases in bulk and has delivered to manufacturing sites in Western Europe, North America, China, India, Russia and Latin America.