Changing Business from the Inside Out: A Treehugger's Guide to Working in Corporations

摘要

The emerging field of corporate responsibility (CR) is rapidly expanding a new type of job creation that contrasts with traditional business. The CR field has developed to address such megatrends as increasing population, dwindling resources, and escalating pollution, while strengthening a company's public relations (PR) and, not incidentally, to sharpen it's "competitive edge" in the race to be perceived as the greenest, most responsible [treehuggerish] company on the planet.