Shop profile

摘要

JON MAYER THINKS IT A MISTAKE to relegate displays of flowers to the depths of a shop. The smart plan, he asserts, is to show them off as prominently as possible, front and center. vxYour flowers may not sell as well as they could if customers first have to push past gift merchandise and props before they get to the flowers further back in the store," he says. "First-time visitors may decide— based on what they don't see—that going elsewhere is necessary to obtain what they want in the way of flowers/ In his own shop—Lawrence Mayer Florist in Macon, Georgia—Jon makes sure customers can eye his entire inventory of flowers beginning the moment they push past the pair of graceful, 10-foot-tall arched wood-framed doors at the entrance.