What men want: gifts for men can be a magnet for customers of both sexes

摘要

Father's Day may be tile most obvious reason for promoting gifts and arrangements that appeal to men--but it's far from the only one. For florists like Jerome Raska, AIFD, AAF, PFCI, giftware merchandising for men is a year-round opportunity to keep the cash register going ka-ching. "We've done very well by making gifts for men a permanent part of our regular merchandising;" says Raska, general manager of Harry Miller Flowers in Dearborn, Mich.