talking fresh

摘要

What are your customers hearing about flowers and the environment? The neWS has a story about the environment just about every day. Your customers, too, are part of a growing environmental awareness that shows no signs of stopping. Many consumers areasking questions about the environmental impact of every product they purchase. Today more than ever, that concern may extend to fresh cut flowers. Organic flowers are appearing on the market in some cities and on the Internet. This fall, a "green-label" program for cut flowers, Veriflora, is due to launch. While these are positive developments, they also make it more likely that, as a florist, you might be called upon to explain the environmental practices of the flower industry.