Think Ahead Now: Budget in advance for future success

摘要

It's that time of year when budgets rear their ugly heads and we have to put pen to paper - or fingers to keyboard - to figure out our marketing expenses for 2014. I know of quite a few wineries, mostly smaller ones, that do not create budgets in advance, but instead opt to find the money to pay for things as they come up. That's not a good idea. While you should definitely have miscellaneous funds that can be used for marketing opportunities that come up during the year, it's important that you create a marketing plan for the year, and assign money for it. Otherwise, you may find that the money you are spending is not effective. As Louis Pasteur said, "Chance favors a prepared mind." Planning and budgeting for marketing spends will make your campaign more productive and your business more profitable.