Return on Engagement

摘要

The social media marketing movement, specifically within medical imaging, has produced extreme polar responses. Either you jumped on the bandwagon right away seeing the value of engaging your audience in the social-sphere, or you've held back, convinced there is no value in pursuing social media marketing and that it would be a waste of time-or worse yet, you believe it presents privacy concerns. No matter which side of the argument you're on, social media is here to stay. Your target audience, both referring providers and patients, are using social media to communicate with their peers about the products and services that are a part of their lives. An online conversation about your practice is occurring whether you are taking part in it or not. Wouldn't you rather be there to own and contribute to the conversation rather than let it take place without you?