New Findings on Marketing from Department of Business Studies Summarized (A Network Model Approach To Enhance Knowledge Sharing for Internationalization Readiness of Smes)

摘要

2021 SEP 21 (NewsRx)- By a News Reporter-Staff News Editor at Disease Prevention Daily- Investigators publish new report on Marketing. According to news reporting out of Rome, Italy, by NewsRx editors, research stated, "Building upon the insights of the resource-based view and internationalization theories, the purpose of this paper is to examine the role networks play in SMEs' readiness for internationalization. By investigating three different types of knowledge sharing, namely economic-setting, market-specific and customer-specific, the study analyzes their effect on SMEs' readiness for internationalization." Our news journalists obtained a quote from the research from the Department of Business Studies, "Design/methodology/approach The four research hypotheses derived by from the analysis of the literature have been investigated by applying the multiple regression technique. By means of an online survey, 300 valid questionnaires were collected and information from a sample of Italian SMEs belonging to 11 agro-food consortia have been analyzed.