The Passenger Effect: Risky Driving is a Function of the Driver-Passenger Emotional Relationship

摘要

This research focused on the influence of imaginary passengers on drivers' estimation of the probability of having an accident in traffic situations. Participants had to imagine riding a motorcycle with either a son or a workmate as a passenger. Their task was to assess the risk of accident in a set of traffic scenarios. Risk perception was a function of sex and type of passenger. Women perceived higher risk when the passenger was a son than when a workmate. In contrast, men's estimations were rather the same for both passengers. The emotional significance of the consequences of the accident (losing a son vs. losing a workmate) modulate the perception of probability of having an accident. Finally, these results could help in designing more effective campaigns promoting road safety.