SEPHORA NAMES LATEST RECRUITS FOR INFLUENCER INCUBATOR #SEPHORASQUAD

摘要

Sephora has named the latest recruits of its influencer incubation programme. First launched in 2019, the beauty retailer describes #SephoraSquad as a means of creating a 'true reflection' of its own beauty customer base. The 27 influencers chosen this year include Sephora North America employees and bring the cosmetics retail chain's total number of content creators to 55. Each influencer will support the LVMH-owned retailer's marketing efforts throughout the year and will receive training to help develop their engagement and content.