ON THE MOVE AT... LIME CRIME

摘要

US colour cosmetics brand LIME CRIME has appointed The Body Shop's former General Manager ANDREA BLIEDEN as CEO. The e-commerce expert spent three years with the ethical beauty brand, according to her LinkedIn, in which time she headed the brand's US market and led the integration of the business after its acquisition by Natura in 2017. Under her leadership, Blieden is expected to lead Lime Crime into its next phase of growth in digital marketing and e-commerce.