Home fragrance sales surge as consumers 'cocoon' on lockdown

摘要

The outbreak of Covid-19 has quickly forced consumers to prioritise when it comes to spending. While some beauty sectors have struggled to shift products, others have found their products in high demand such as in the nail polish and at-home hair dye categories. After a shaky start, wellness has come into its own. While sales of wellbeing items such as foot spas and massage products fell during the week that the UK entered lockdown, value and volume sales saw steady growth over the following five weeks, reaching well above pre-lockdown levels by late April, according to GfK.