COVLD-19 EXPEDITES BEAUTTS SHIFT TO DIGITAL

摘要

Across the entire beauty industry, brands are finding ways to survive. From Instagram Live make-up masterclasses to TikTok challenges, brands are investing online to stay current and in consumers' minds. But the industry relies heavily on face-to-face contact to turn engagement into sales. Pre-lockdown 80% of prestige products were purchased in-store (The NPD Group) and it's a void that many companies are attempting to fill.